Niche markets are nice, and there aren't many online children tights specialists out there!

Skinny Sams had a vision, build a brand for children's tights and hosiery. The low cost products available on the high street are not durable and the quality products come with a high price tag. Skinny Sams brings quality at an affordable price. So how can such a vision be realised online and what did Fasttrack I.T do to assist Skinny Sams in launching the new venture and how have we supported the growth and expansion of the services in there first year of trading?

Branding & Concept

The branding and concept was developed by us delivering, in accordance with Skinny Sams brief, a child friendly image without any possibly construed offensive or distasteful imagery.

Online Shopping

Using our own Retail & Wholesale System (Aspect CMS eTail) we delivered a fully integrated online shop for Skinny Sams providing a comprehensive navigation, product selection, colour/size options and basket functions.

Payment Solution

Using Fasttrack I.T's PaymentSafe™ and connections to HSBC payment gateways, Skinny Sams run a fully managed payment and settlement solution that manages credit/debit card payments from the point of sale through to dispatch of order. Payments and personal information is managed securely using strong encryption standards in data transmission and storage.