Improve Data Quality & Data Mobilisation

To understand the need for good data quality we must firstly understand Data Mobilisation.

As a general in an army will rally the troops and form tactics and strategy to defeat his enemy. A business needs clear, concise and readily available information (data) in order to compete. Utilising data to be more competitive and win new business while saving costs is Data Mobilisation.

In marketing terms data mobilisation is segmentation of customer and prospect information. The activity of targeted advertising through email, direct mail and advertising can be carried out with maximum effectiveness if a business targets their demographic correctly. There is no point selling high value service to low budget customers, nor is there any value in selling budget goods to high net worth individuals or organisations. So the data we hold and use on our clients and prospects needs to define them correctly within our sales strategy.

If our business systems are out of alignment or if we are simply not holding enough pertinent information, we cannot reliably target sales and marketing campaigns.

We offer a full range of data cleansing, checking and structuring services, such as:

• Address, Telephone and Classification (SIC Code) checking
• Data Classification
• Data synchronisation between business systems
• Data modeling
• Data mining and reporting