Affiliate Marketing

Affiliate marketing is one of the most efficient ways of promoting your products and services and paying only for success.

There are three main players in affiliate marketing:

  1. Vendor: Your organisation
  2. Affiliate: The organisation selling the vendor's products and services
  3. Customer: The person or organisation buying the products and services

You’ll notice that we don’t play a part in the three main players here. This is because we simply play a facilitation role in getting you, the vendor, in front of the quality affiliates that can generate a return for you.

Unlike Pay-Per-Click advertising affiliate marketing is based on a Pay-Per-Action. That is to say that you only part with money if and when an affiliate produces a sale or lead for you. Sound good?

So where do we come in?

There are two fundamental tasks that need to be accomplished before you can start an effective affiliate marketing campaign:

  1. A rock solid strategy — to ensure you partner with the right kinds of affiliates and offer a win-win affiliate payment model
  2. Technical facilitation — to ensure you can track sales by affiliates correctly and report, both to you and affiliates, on sales activity.

We provide both of these start-up services along with ongoing support and consultation on improving your campaigns.

If you feel that affiliate marketing may add value to your online marketing repertoire, contact us now for more details.

 

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