Email Marketing
Email marketing, done well, ensures that you stay connected with clients and prospects in the hope that the next time they need the services or products you offer, they will think of you first.
It’s not SPAM, Spam is unsolicited email which has no relevance to its target.
The key is to promote new products, services and website features using email to again increase website traffic and maintain your organisations brand within your marketplace.
The key to email marketing is to use methods that:
- Ensure reliable broadcasts of your communication so that you can be sure your emails are sent to everyone on your list
- Ensure that the email visual you send is what receivers see. (It's dreadful receiving an email that looks like gobbledegook)
- Enable you to measure success both in terms of the number of people that open the email and by quantifying your return on investment (by associating an email campaign to revenue received)
- Give you the tools to optimise future email campaigns by learning from your previous broadcasts
Aspect Email Solutions accomplishes these and other fundamental email functions in an easy to use web based service.