Pay-Per-Click & Sponsored Links

Many websites enjoy significant volumes of traffic, some are informative websites and some are search engines like Google™.

These websites often provide mechanisms for organisations, like yours, to leverage their web traffic. This method is called sponsored links and come in a form of text based or banner (small images or video) adverts.

The best thing about sponsored links is that you can fully quantify your marketing spend against the revenue you receive. Google AdWords™, as an example, provides a solution called conversion tracking which allows us to associate sales or new business leads against the cost of acquiring those sales or leads. This makes sponsored links an extremely powerful and reliable marketing tool for your website.

The key to sponsored links is to make every click count. A campaign is only cost effective if it attracts potential customers to your website.

Many search engines, especially the large ones, allow and encourage anyone to create adverts themselves. This is great, and if you have the time to learn the systems and best practice in managing such campaigns then terrific! We can help educate you in this if required.

However in our experience people are left with a bad taste in their mouths when they attempt sponsored links DIY.

Our Pay-Per-Click services, unlike many Pay-Per-Click consultancies, have been constructed to fit most requirements. We can construct new campaigns or improve existing ones. And we can manage the campaigns on an ongoing basis or provide you with training and strategies to do it yourself.