Website Audit

The audit will demonstrate and highlight the areas of your website that require update or modification in order to get the very best exposure in search engines. We look at the following areas and provide you with an in-depth document of our findings and guide to resolving them:

• Is the infrastructure of your website search engine friendly? If not what can be easily changed to make it better?
  Many factors can make a website unfriendly to search engines. We check these and provide you with detailed suggestions to improve any issues, making your website more likely to be found in the major search engines.
• What can be done to make the website more visible to search engines?
  We will identify and provide you with a list of other pages and services you could offer on your website that will make it more appealing to search engines and other websites, so that you increase your inbound links and search engine ranking at the same time.
• Is the coding, the technical parts of the website, suitable or are there potential problems that search engines may encounter when searching your website?
  By checking the code behind your website we will be able to identify possible black marks against your website for bad practices that you may not know about. In many cases, such bad practices significantly reduce websites’ rankings in search engines.
• We check that any client-side scripting, javascript, Flash or other scripting on your website is not detrimental to a user or search engine
  Search engines look for clean and easy navigation of websites and error-free web pages. We put your website through its paces to ensure that any scripting does not cause search engines to downgrade your website for these reasons.
• Is the navigation of the website intuitive to a human visitor and can it be followed by a search engine?
  We need to ensure that when a search engine like Google™ visits your website it can find its way around. We also need to be mindful of how a human visitor would view the information on your website and move around it. After all, there is very little point driving traffic to your website to have users click away because they can’t find what they are looking for.
• Content flow - how are topics presented to visitors and search engines, do these make sense to both humans and search engines?
  Ensuring that the content and copy of your website is intuitively written and flows correctly between topics is critical to ensuring that search engines catalogue your pages correctly and that a human visitor will make sense of the website and stay on it for longer.
• Compliance — Does the website conform to current legal requirements and Web Standards?
  Similar to some other tests done, we run compliance checks, like accessibility and legal notices, to ensure that the website meets the latest requirements. Non-compliant websites can be ranked lower than ones that are fully compliant.
• Basic Hack Testing — This is done to ensure your website is not vulnerable to attack or virus/malware abuse.
  Sites that are vulnerable are often blacklisted by search engines.