Email Marketing

Email marketing sometimes gets a bad wrap. This is often because people fail to differentiate what is currently known as SPAM with commercial opt-in emails.

The fact is that most businesses and consumers spend enormous amounts of time each day working with and on their email.

For this reason, email marketing is a valuable commercial tool as it has immediate contact and a low cost of reach compared to the same number of advert views in, for example, newspapers or magazines.

The other big win with email marketing is its ability to interact with the recipient. Creating strategic and well considered content on email visuals ensures the very best click throughs and some of the best returns on investment.

Our sophisticated email transmission solution Aspect ES allows you to track opt-in and opt-outs to ensure that if an individual doesn't want an email, they don't get them. It reports on the number of emails sent, the number emails delivered, the number of emails opened and the number clicked on.

You can even view all emails in the different types of email software being used such as Outlook, Hotmail, Gmail, AOL and Yahoo.

And the functions don't stop there, you can send seed emails to some of the major email providers to see if they consider your email visuals and content as Junk Mail allowing you to tweak the content to ensure Inbox delivery.

If you would like more information on our services and strategies please contact us on 0845 838 7801.

View our Aspect ES overview demo now.