Internet Marketing Training Centre

Running a business offline is hard enough! But add the Internet into the equation and many key business stakeholders have difficulty in understanding the key elements that make business work online.

We have developed our Training Centre to firstly educate business owners, executive management and key stakeholders in the strategic information they need to know, in order to make their Internet marketing channel work for them. We call this service Foundation.

We then move onto business's key Internet based employees, the people that write website content, design website pages and manage websites on a day to day basis. We call this service Labs.

In most cases, the broad services above will add value to most businesses and most users, but in some cases, businesses require more bespoke training and more help with specific issues related to their unique business or business processes. In these cases we can devise stand-alone customised training sessions, we call this service Face-2-Face.

We concentrate on the 3 main cornerstones of great business online:

1. Internet Marketing
   1. What are the different methods?
   2. Why use the different methods?
   3. How to get started and see a return on your investment.
2. Infrastructure
   1. What is good and bad infrastructure?
   2. What should you look out for when choosing hosting companies and service providers?
   3. How does getting it wrong cost you money?
3. Analysis
   1. How to get statistics from your website that make sense?
   2. How to use the statistics to improve your website?
   3. What facilities and tools are available to you to evolve your website correctly?